One of the largest annual gatherings of horses, cowboys, denim, cowboy boots, cowboy hats, Budweiser, and Winnebagos in North America is not, in fact, in Texas. Rather it happens every September in the Eastern Quebec town of St-Tite, population 4,000, when several hundred-thousand revelers roll in for the Western Festival, a weeklong open-air rodeo and Wild West party. Though a western festival in French-speaking Canada might seem an odd setting for a fashion portfolio, the mix of Canadian cowboys, bikers, and snowmobilers provided the ideal backdrop for Larose Paris and Bed J.W. Ford’s first collaborative project.

- GQ, "Here’s What Happens when you Bring a Fashion Shoot to a Canadian Rodeo", by Samuel Hine