As I kid, I went through a sci-fi phase that had me reading one Isaac Asimov novel after another, so that when I stepped into Héma Québec's labs, I had all these images already swimming around my subconscious.
Together with SID LEE, I created a portfolio of photographs for the rebranding of Héma Québec, a non-profit organization that collects and supplies blood and other biological products of human origin to Quebec hospitals. To my surprise, we never ran out of vampire jokes on set.
art direction: Audrey-Claude Roy
production: Catherine Savoie, Eliane Sauvé and Marie-Clarys Taillon
assistant: Jean-Christophe Jacques